Does wine ever seem a bit much?
That's what we thought.
Loads of choice, too many different unpronounceable names and no idea if you’re going to enjoy what’s in the bottle.
Sure, they say this wine goes with fish and that one goes with beef, but which one goes with a Friday night in with your friends? And which should you open the first time you’re cooking for a new love interest?
Vintner began when two seasoned wine professionals thought “what the f*ck are we doing? Why is wine intimidating and condescending?"
Having spent a whole load of money on misleading and underwhelming wine, we set out to make wine easy. Easy to choose, easy to buy and easy to enjoy.
Vintner is wine for the modern day drinker. The one who pairs it with their life, not stuffy rules and jargon.
How We Pick Bottles
Every bottle we taste (which is a lot) has to pass our 'Does it make me want a second glass?' test. Even then, only 6% of all the wines we try have made it onto our list. So you can guarantee we've tried them, if not even worked with the supplier or vineyard directly.
That's why we don't stock hundreds of bottles at bargain prices - we don't think you should be offered a disappointing bottle of wine.